Vicenzi wanted to increase awareness and trial of their brand in the states, so we did just that! This bold and beautiful campaign lived online, out-of-home and in-store and helped to drive sales of their Italian cookies and pastries by 30%.

Sweet results online with 2.4 million impressions on google and 7 million on meta in the first month. We’ve seen a 408% increase in web traffic during the campaign.

When solid strategy and creative put Italian cookies and pastries in the hands of North Americans - that’s amore.