A brand platform that shines light on moments that make us who we are.
Client | SunRype |
Work |
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Challenge
In recent times, there's a clear trend of consumers drinking less juice.
Like its carbonated cousin, the juice category hasn’t had an easy journey. More recently, when consumers do reach for juice, it's often private-label options they choose.
Strategy
When consumers are in the mood for juice, make sure they choose SunRype.
To achieve this, we needed a solid brand platform that reinforced SunRype's appeal, ensuring consumers reached for us over competitors and private label options.
Results
A brand platform inspired by the sun; bringing warmth and light to our lives.
We developed 'Shine On,' a brand platform that acted as a guiding light for SunRype's overall marketing and communications. We drove differentiation through light and warmth.