Building a purpose-driven bakery brand.
| Client | Silver Hills |
|
Challenge
Growing a brand and portfolio based on sprouted grains, within a crowded low-cost category.
Strategy
Use new product innovation and the Silver Hills story to entice switching behaviour of health-focused consumers.
To ensure there were products for the whole family and to broaden appeal among consumers, the “Organic Sprouted Power” line-up was introduced to market.
Leverage bright, bold, and clear communication to pop off shelf and win at retail.
We rolled out brand-new packaging introducing “100% Sprout Power” while incorporating a comprehensive digital media buy.
Crew's strong understanding of marketing helped us create a plan and stick to it, delivering a consistent marketing message with consistent results. Crew is a pleasure to work with."
Stan Smith Silver Hills Bakery
Results
The newly re-imagined packaging was a resounding success at retail stores across Canada and the US, with 31% average YOY sales growth.
