A revitalized master brand committed to transparency.
| Client | One Degree |
| Work |
|
Challenge
Finding our way into consumer's homes.
With a growing number of food brands offering healthy options, how would we get consumers to choose our products? We needed to create a brand that promotes sustainable living through talking about our connection with the farmers One Degree partners with.
Strategy
Build connection, bring harmony.
We trademarked the “All ingredients from Farmers We Know” message to bridge the gap between consumer and farmer, building trust and connection. Leveraging the "O" from the brand name, we showcased the product across packaging to communicate harmony and connection.
We highlighted faces of real farmers on the back of the pack, along with a QR code that brought the consumer to a unique product landing page with more information on the specific farm & farmer.
With the total refresh of 44 SKU’s across 7 product categories, One Degree has seen significant sales growth since the launch in 2017.
