A brand inspired by the Great Canadian North.
| Client | Carrick Bros. |
| Work |
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Challenge
Create a lifestyle brand that embodies the Northern Ontario spirit.
We were challenged to develop a master brand that attracts athletes, urban and rural audiences alike. The brand had to initiate a positive experience, inspiring healthy living and overall well-being through natural, homegrown Canadian products.
Strategy
A brand focused on natural, sustainable, organic maple syrup.
We kept the focus on highlighting the key attributes of Carrick’s wide array of maple products, using iconic imagery that speaks directly to the locale, geography and long-passed-down tradition of this family farm.
Not only did Crew help build a brand that authentically represents us, they thoroughly researched our product and industry to ensure we had a competitive edge. Crew wholly exceeded our expectations."
Josh and Jake Carrick Carrick Bros.
