In the global food and beverage industry, standing out is crucial for capturing consumer attention and driving growth.
Your brand must navigate a competitive landscape, while also trying to connect with discerning consumers, in a variety of geographic markets. That’s not easy to do, especially alone.
To help you succeed, we’re compiling a list of the best food marketing agencies from around the globe that can elevate CPG brands of varying sizes.
As a leading a food and beverage agency, we understand the unique challenges and opportunities you face, and that you may have specialized needs that extend beyond borders.
So here’s our curated list to guide you in finding the perfect marketing partner to enhance your brand’s impact and reach. While we hope you reach out to us, you should be in good hands with any of these partners.
Food Marketing Agencies
Crew
Office Location(s):
Best for:
Ambitious young brands, or mid-to-large sized companies seeking growth in US and Canadian markets.
Instagram followers:
3,500+
LinkedIn followers:
15,000+
Agency size:
50-100 employees
With a presence in both the US and Canada, Crew offers a unique hybrid agency model; blending the thought-leadership of a strategic marketing firm with tactical creative agency services.
In plain language, that means Crew can conceptualize those transformative campaign ideas, and execute them too.
For clients this means simplified communication, greater budget efficiencies, better access to experts, and no more chasing multiple partners around.
CATEGORY EXPERIENCE:
- Food (Produce, dairy, meat, seafood, bakery, cereals, deli, shelf-stable, frozen foods, snacks)
- Beverage (Alcoholic); beer, wine, and spirits.
- Beverage (Non-Alcoholic); milk, milk alternatives, juices, sodas, coffees & tea, energy drinks.
NOTABLE CLIENTS:
- Lindt Chocolate
- UNFI
- Parmalat
- Lee Kum Kee
- Siggis
- Brars
- SunRype
- T-fal
SERVICES:
- Brand Communications
- Advertising / Campaigns
- Packaging
- Social Media Strategy
- Influencer Marketing
- Content Creation
- Digital Marketing
Anagrama
Office Location(s):
Best for:
Those seeking expertise in LATAM, or with hispanic audiences.
Instagram followers:
150,000+
LinkedIn followers:
15,000+
Agency size:
25-50 employees
Headquartered in Mexico (and a virtual US presence), Anagrama is a multidisciplinary studio.
Self-proclaimed "Weapons of mass seduction" this agency provides a strong focus on strategic planning, creatively-driven branding, and design services for clients around the world.
Their industry expertise shows as they do some beautiful beverage marketing.
NOTABLE CLIENTS:
- Tequila Delaluz
- El Pintor
- Mauka
- Colima
- Yema
- GreenGrass
Services:
- Copywriting
- Web Design
- Software
- Illustration
- Editorial
- Graphic Design
Omne
Office Location(s):
Best for:
mid-to-large sized companies seeking growth.
LinkedIn followers:
2,600+
Agency size:
50-100 employees
Omne is a UK marketing agency specializing in foodservice. The agency is a strategic and creative partner for leading food, beverage, foodservice, and hospitality brands.
This marketing agency has years of experience in planning, understanding creative design and using digital marketing tools to ensure brands stand out in the industry. Omne is dedicated to bringing strategic insights and innovative solutions that push boundaries and drive results it's clients.
NOTABLE CLIENTS:
- Ajinomoto
- McCain Food Service
- UCC Coffee
- Arla Pro
- Kellogg’s
- Tetley
Services:
- Marketing
- Advertising
- Creative
- Strategy
- Content
- Digital
- Events
Red Candy
Office Location(s):
Best for:
Smaller brands looking to execute projects with Australian consumers.
Instagram followers:
2,500+
LinkedIn followers:
150
Agency size:
1-25 employees
Are you a start-up food brand looking for assistance in Australia? Meet Red Candy.
Red Candy is the smallest specialized company in our list.
Still, this food marketing agency provides comprehensive services that cater to all aspects of a brand's marketing needs. From online marketing and social media management to web design and branding. They offer a wide range of services to help food businesses succeed in the competitive market. They also provides recipe development if you’re looking for healthy offerings for your consumers.
With an estimated staff size of under 10 people, this agency experience likely delivers a personal touch.
NOTABLE CLIENTS:
- Three River Farms
- Fairlight Beef & Veal
- Get Plant’d
- Meadowlea
Services:
- Cookbook Design
- Food Styling
- Packaging Design
- Logo Design
- Food Photography
- Recipe Development
- Social Media Marketing
Terroir & Spice
Office Location(s):
Best for:
Industry associations looking for visibility in Asian markets.
LinkedIn followers:
4,700
Agency size:
1-25 employees
Terroir & Spice was established in Singapore by 3 experts in food and beverage.
Terroir & Spice isn’t exactly an agency. It’s more like a network of independent agencies and partners focused on the food and beverage industry. This team of experts offers marketing and communication solutions across the Asia Pacific region. Their deep understanding of the culinary cultures in the Asian market helps them solve the unique needs of their clients.
With an estimated staff size of under 10 people, this agency experience likely delivers a personal touch.
NOTABLE CLIENTS:
- Wines of Chile
- Bulla Dairy
- Taste Australia
- US Distilled Spirits
- Wines of Germany
- Washington Apples
Services:
- Market Analysis
- Positioning
- Strategy
- B2B Exhibitions
- Tastings & Roadshows
- Branding, PR
Tomorrow
Office Location(s):
Best for:
NZ based brands looking for product renewal.
Instagram followers:
1,800+
LinkedIn followers:
1,300
Agency size:
1-25 employees
Tomorrow/TMRW is a small creative studio that hits above it's weight class.
Despite having less than 25 staff, the agency offers a full suite of services.
They can help launch, scale and transform food and beverage businesses through their branding and digital marketing strategies.
From their two New Zealand-based studios, they work with "start-ups, scale-ups and mature companies around Aotearoa New Zealand and the world" helping these brands see measurable results.
CLIENTS:
- Clean Meals
- Rescued Limited
- Moksha
- Matakana Skincare
Services:
- Branding
- Packaging
- Strategy
The Food Group
Office Location(s):
Best for:
Mid-sized brands looking for product renewal.
Instagram followers:
1,300+
LinkedIn followers:
22,000
Agency size:
1-25 employees
If you’re looking for an agency that provides strategic solutions, consider partnering with The Food Group.
They offer extensive experience and a wide range of consulting services. The agency can cater to a variety of food and beverage brand marketing needs, including visual identity development, content and campaign creation, public relations and website development. They know the intricacies of food. It's in their name after all.
CLIENTS:
- TABASCO® Brand
- SaltWorks
- Greenleaf Foods
- Mondelēz International
Services:
- Marketing
- Advertising
- Planning
- Public Relations Services
N.C.A.
Office Location(s):
Best for:
mid-to-large sized companies.
Instagram followers:
3,763+
LinkedIn followers:
2,600+
Agency size:
50-100 employees
New Commercial Arts is a UK ad company that promises to help food and beverage brands by "uniting brand and customer experience creativity, to make brands more desirable and easier to buy."
New Commercial Arts (NCA) was founded during the lockdown by six partners. The agency focuses on connecting all brand touchpoints, from digital channels to in-store experiences, setting itself apart by ensuring seamless and holistic brand experiences.
NOTABLE CLIENTS:
- Nandos
- Sainsbury's
- Orchard Pig Cider
- Magners
- Beer + Burger
Services:
- Customer Experience (CX)
- Branding & Rebranding
- Brand communications
- Digital Marketing
- Content Marketing
- Creative Advertising
- Retail experience design
- Social media strategy
Wolf
Office Location(s):
Best for:
Niche Mid-to-large sized companies active in Thailand.
LinkedIn followers:
570+
Agency size:
26-50 employees
The team at Wolf BKK believes that the power of creativity can overcome any business challenges.
New Commercial Arts (NCA) was founded during the lockdown by six partners. The agency focuses on connecting all brand touchpoints, from digital channels to in-store experiences, setting itself apart by ensuring seamless and holistic brand experiences.
NOTABLE CLIENTS:
- bunbun
- singha drinking water
Services:
- Brand communications
- Digital Marketing
- Creative Advertising
- Social media
- OOH
- SEO & PPC
Widar to Impact
Office Location(s):
Best for:
Mid-to-large sized companies active in Thailand.
Instagram followers:
3,000+
LinkedIn followers:
150+
Agency size:
1-10 employees
Empowering FMCG brands with strategic design.
This Indonesian agency's work is simple, playful and inherently social.
They craft beautiful and distinctive advertising, brand and product packaging for food and beverage clients.
It's modern and eye-catching work that cuts through the noise. Perfect for driving online visibility in competitive categories.
NOTABLE CLIENTS:
- Arummi Cashew Milk
- Ouma Date Milk
- Orbites
- Fresh Leaf
Services:
- Branding
- Packaging
- Misc. Print
- Illustration
Stranger & Stranger
Office Location(s):
Best for:
Mid-to-large sized alcohol brands with bottling & labelling needs.
Instagram followers:
37,000+
LinkedIn followers:
15,000+
Agency size:
26-50 employees
Arguably one of the best alcohol labelling agencies in the business.
Stranger and Stranger's branding and label design work is beautiful and award winning.
The company is worth a look if you need to stand out on crowded beer, spirit and wine-store shelves.
NOTABLE CLIENTS:
- Martini
- 19 crimes
- 42 below vodka
- El Tesoro Tequila
Services:
- Branding
- Packaging
- Illustration
Big Fish
Office Location(s):
Best for:
Mid-to-large sized alcohol brands with bottling & labelling needs.
Instagram followers:
7,000+
LinkedIn followers:
13,000+
Agency size:
50-100 employees
Big Fish brings decades of experience in the food and drink sectors.
Their mantra is think big, dive deep and swim fast.
Big Fish is also a B-Corp company that strives to "bring about net positive environmental and social impact through business." We like when brands like to make an impact.
NOTABLE CLIENTS:
- Martini
- 19 crimes
- 42 below vodka
- El Tesoro Tequila
Services:
- Branding
- Packaging
- Illustration
Food Marketing Agency FAQs
Is There Really a Benefit to Hiring Specialized Food Marketing Agencies?
We think so. Specialized food marketing agencies offer you access to experts who understand the industry’s nuances. More specifically, expert food consultants provide:
• Insights: Deeper understanding of consumer preferences and trends across national and regional food scenes.
• Compliance: Familiarity with food labeling laws, health claims, and compliance issues.
• Targeting: Regional insights to understand your audience better.
• Strategies: Tailored approaches for different food categories like organic, gourmet, or convenience foods. Or strategies on how to beat private label.
• Partnerships: Leveraging relationships with food writers, bloggers, and influencers for successful promotion.
What Makes a Great Food Marketing Agency?
Here are some key factors to consider when choosing the right agency for your brand:
• Case studies: Agency work examples provide insights into how an marketing firm helps solve brand challenges, and whether it can solve your company’s pain points.
• Creativity: See if the work demonstrated helps brands stand out from the crowd. In most cases, CPG brands need to pursue more creative and innovative solutions for their products.
• Expertise: Learn about the agency. What kind of experience do they have working with food and beverage brands? Check if it has an internal team who truly understand the industry.
• Awards: While awards don't mean everything (we take the view business success is a more important lever) a marketing agency that has received recognition from reputable organizations is a sign they can produce work that peers see as novel.
What Does Staff Size Say About Agency Capabilities?
The size of an agency's staff can indicate an agency’s capabilities in several ways:
• Specialization: Larger agencies often have diverse teams with specialized skills across various aspects of marketing.
• Capacity: Bigger teams can handle more clients and larger projects simultaneously.
• Resources: More staff usually means access to a wider range of tools and resources.
• Experience: A larger staff often brings a broader range of experiences and perspectives.
• Support: Larger agencies can provide more robust support and dedicated account management for clients.
However, smaller agencies can often offer more personalized service and flexibility.
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