In the global food and beverage industry, standing out is crucial for capturing consumer attention and driving growth. Your brand must navigate a competitive landscape, while also trying to connect with discerning consumers, in a variety of geographic markets. That’s not easy to do, especially alone. To help you succeed, we’re compiling a list of … Continued
In 2022, Health Canada made a decision that requires new Front Of Package (FOP) Nutrition Symbols be added to certain products. While the change is aimed at better educating consumers about their purchasing decisions, for brands, it means adding an unsightly icon or maybe even undertaking an entire packaging revamp. What Are the Canadian FOP … Continued
You're Reading Part 2 - View Part 1 In the second and final part of our series on CPG marketing books, we curated a list of 11 top books for consumer brands at every stage. Separated into three topics, these books cover how to differentiate your brand in consumer’s minds, create lasting connections through effective … Continued
You're Reading Part 1 - View Part 2 A quick web search for books about CPG will show you more than 25 different covers almost immediately — with barely any scrolling necessary. You could choose your next read by cover art, but if you don’t want to judge a book by its cover, use our … Continued
In today's competitive market, licensing stands out as a powerful strategy to elevate brand growth. This approach not only boosts credibility, but also attracts new audiences and retailers, offering a cost-effective alternative to building a brand from the ground up. What is Brand Licensing? Brand Licensing is the process of acquiring the limited use of … Continued
Speakers for Conferences Below you'll find a variety of people who've made appearances at food conferences in the US, Canadian food shows, and UK trade shows. Browse our list of keynote speakers and specialized industry speakers, and be sure to email us if you'd like to be added. Last updated: Jun 4, 2024 4 Popular … Continued
The food & beverage industry in Canada is one of the most dynamic and diverse; from sustainable fisheries on the West Coast, to vast expanses of farmland and field, to the unique flavours of the Eastern provinces. We scoured the web to round-up what we think are some of the best food conferences in Canada.
The food & beverage industry in Canada is one of the most dynamic and diverse; from sustainable fisheries on the West Coast, to vast expanses of farmland and field, to the unique flavours of the Eastern provinces. We scoured the web to round-up what we think are some of the best food conferences in Canada.
The role of a food entrepreneur is not an easy one. You’ve got an incredible product, but successfully taking your brand to market is a journey full of challenges. You’ve got to stand out on a shelf, build brand loyalty, figure out financing, strategize packaging and distribution, engage with your community, and target your marketing … Continued
Are you looking for the support of a broker in growing your brand? We have compiled a list of the top brokers in Texas to help get you started. Last updated: June 2024 Top Texas Food Brokers Information requests or changes?We are constantly adding to and refining our lists. Please send any updates, info, recommendations … Continued