Battling Private Label - Here's How Brands Can Compete

Battling Private Label - Here's How Brands Can Compete

  • Resources
by Crew
July 16, 2024

What is Private Label? The Basics Private label goods (or "store brands"), are products made by third party companies, but typically sold by another under a different retailer brand name. Visit most major retailers and you'll begin to see these products all over – from food and beverages, to household items. This setup allows retailers … Continued

Consumer Connection Can Help You Beat Private Label

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by Crew
July 9, 2024

Why do private label brands struggle to create emotional connection? While there are some caveats to this rule, generally speaking, private label brands often struggle to emotionally connect with consumers in the same way mainstream brands can. There’s several reasons why: 1. Brand Identity: Private label brands typically have less distinctive and developed brand identities … Continued

Food Marketing Agencies - Multiple Countries

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by Crew
July 9, 2024

In the global food and beverage industry, standing out is crucial for capturing consumer attention and driving growth. Your brand must navigate a competitive landscape, while also trying to connect with discerning consumers, in a variety of geographic markets. That’s not easy to do, especially alone. To help you succeed, we’re compiling a list of … Continued

Canadian Front of Package Requirements 2026

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by Crew
June 26, 2024

In 2022, Health Canada made a decision that requires new Front Of Package (FOP) Nutrition Symbols be added to certain products. While the change is aimed at better educating consumers about their purchasing decisions, for brands, it means adding an unsightly icon or maybe even undertaking an entire packaging revamp. What Are the Canadian FOP … Continued

Unlock Growth: How Brand Licensing Can Transform Your Business

  • Consumer Insights & Trends
  • Resources
by Crew
May 30, 2024

In today's competitive market, licensing stands out as a powerful strategy to elevate brand growth. This approach not only boosts credibility, but also attracts new audiences and retailers, offering a cost-effective alternative to building a brand from the ground up. What is Brand Licensing? Brand Licensing is the process of acquiring the limited use of … Continued

Food Conference Speakers

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by Crew
June 21, 2023

Speakers for Conferences Below you'll find a variety of people who've made appearances at food conferences in the US, Canadian food shows, and UK trade shows. Browse our list of keynote speakers and specialized industry speakers, and be sure to email us if you'd like to be added. Last updated: Jun 4, 2024 4 Popular … Continued

Top Canadian Food & Beverage Industry Conferences 2024/2025

  • Experiential & Events
  • Resources
by Crew
October 9, 2024

The food & beverage industry in Canada is one of the most dynamic and diverse; from sustainable fisheries on the West Coast, to vast expanses of farmland and field, to the unique flavours of the Eastern provinces. We scoured the web to round-up what we think are some of the best food conferences in Canada.

US State Food, Beverage & Grocery Associations

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by Crew
June 24, 2024

The food & beverage industry in Canada is one of the most dynamic and diverse; from sustainable fisheries on the West Coast, to vast expanses of farmland and field, to the unique flavours of the Eastern provinces. We scoured the web to round-up what we think are some of the best food conferences in Canada.