How to Win With Diverse Cultural Marketing: A Guide for Brands Ready to Grow
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Consumer Insights & Trends
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Digital
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Strategy
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Resources
Why Diverse Cultural Marketing is a Growth Imperative for Modern Brands Ethnic consumers are driving disproportionate growth in Canada’s consumer packaged goods (CPG) space. According to a recent Fall 2024 NielsenIQ report, immigrant and visible minority shoppers account for more than 100% of CPG growth in many key categories. Yet, many brands are still playing … Continued