Why Retail Media Networks Matter for Food & Beverage Brands In today’s competitive food and beverage industry, reaching the right customers at the right time is crucial for success. Retail media networks are becoming a powerful tool for brands to do just that, allowing companies to advertise directly through major retailers and connect with shoppers … Continued

US Food Labelling Update More than 40 countries already have front-of pack, or FOP, label requirements.1 These help consumers make smarter decisions about buying food products high in certain nutrients, like saturated fat, sodium, and sugar.  While there are no federal US requirements for FOP labels now, it’s only a matter of time. The US … Continued

Explore our growing list! Female founders and CEOs in the food and beverage industry are breaking barriers and reshaping the market with innovative products, sustainable practices, and bold leadership. These trailblazing women are not only creating delicious and game-changing brands but also challenging the status quo, leading with purpose and passion. In this list, we … Continued

Marketing Courses, Certifications, and Training for CPG Professionals. CPG training—such as certifications, professional courses, and online programs—are often crucial for professionals to build competency and feel in control. We’re slowly compiling the best resource of training solutions for CPG professionals. We invite you to reach out if you have a valuable contribution to this page. … Continued

You’ve probably heard of Amazon’s expansion into tech products with the Amazon Echo, but have you ever heard of Cheetos chapstick?  Both are examples of brand extensions. Many brands look to leverage their existing brand equity to introduce new products, tapping into established consumer trust and loyalty while expanding market reach and revenue.  Brand extensions are … Continued

What is Private Label? The Basics Private label goods (or "store brands"), are products made by third party companies, but typically sold by another under a different retailer brand name. Visit most major retailers and you'll begin to see these products all over – from food and beverages, to household items. This setup allows retailers … Continued

Why do private label brands struggle to create emotional connection? While there are some caveats to this rule, generally speaking, private label brands often struggle to emotionally connect with consumers in the same way mainstream brands can. There’s several reasons why: 1. Brand Identity: Private label brands typically have less distinctive and developed brand identities … Continued

In the global food and beverage industry, standing out is crucial for capturing consumer attention and driving growth. Your brand must navigate a competitive landscape, while also trying to connect with discerning consumers, in a variety of geographic markets. That’s not easy to do, especially alone. To help you succeed, we’re compiling a list of … Continued

In 2022, Health Canada made a decision that requires new Front Of Package (FOP) Nutrition Symbols be added to certain products. While the change is aimed at better educating consumers about their purchasing decisions, for brands, it means adding an unsightly icon or maybe even undertaking an entire packaging revamp. What Are the Canadian FOP … Continued