How to Win With Diverse Cultural Marketing: A Guide for Brands Ready to Grow

How to Win With Diverse Cultural Marketing: A Guide for Brands Ready to Grow

  • Consumer Insights & Trends
  • Digital
  • Strategy
  • Resources
by Crew
April 7, 2025

Why Diverse Cultural Marketing is a Growth Imperative for Modern Brands  Ethnic consumers are driving disproportionate growth in Canada’s consumer packaged goods (CPG) space. According to a recent Fall 2024 NielsenIQ report, immigrant and visible minority shoppers account for more than 100% of CPG growth in many key categories. Yet, many brands are still playing … Continued

How to Market Your Product When You Can’t Avoid Tariffs 

  • Strategy
  • Resources
by Crew
April 4, 2025

Smart Strategies to Stay Competitive and Protect Your Brand Margin in a Global Trade Reality  So the question is: How do you market your product when you can’t avoid tariffs - without damaging your brand, pricing power, or long-term growth?  The answer lies in brand strategy, customer perception, and value-based marketing. Let’s explore a practical, brand-focused … Continued

10 Strategies for CPG Brands to Manage & Leverage Tariffs

  • Resources
by Crew
February 3, 2025

Navigating Tariffs: Immediate Actions and Long-Term Planning Whether tariffs are implemented or not, the immediate threat to consumers will have a lasting effect that brand managers must adjust to. Tariffs present both immediate challenges and long-term considerations for Consumer Packaged Goods (CPG) companies as consumers are presented new affordability fears and shifting attitudes. Tariffs can … Continued

Canada 2026 FOP Nutrition Label Download

  • Resources
by Crew
January 23, 2025

Canada's new Front-of-Pack (FOP) nutrition labelling requirements are coming into effect on January 1st, 2026, with the goal of helping consumers make informed choices about the foods they purchase. These regulations mandate that prepackaged foods high in sugar, sodium and/or saturated fats must display a clear and concise nutrition symbol on the front of the … Continued

Marketing Funding Opportunities for CPG Brands: Government Grants and Key Initiatives

  • Resources
by crewmp
October 10, 2024

In today’s competitive consumer packaged goods (CPG) industry, marketing is critical to success. However, marketing can be costly, especially for smaller and emerging brands looking to make their mark. To alleviate some of the financial burden, various funding opportunities exist, including government grants and specialized programs designed to support marketing efforts. In this article, we … Continued

Retail Media Networks for Food Brands

  • Resources
by Crew
September 17, 2024

Why Retail Media Networks Matter for Food & Beverage Brands In today’s competitive food and beverage industry, reaching the right customers at the right time is crucial for success. Retail media networks are becoming a powerful tool for brands to do just that, allowing companies to advertise directly through major retailers and connect with shoppers … Continued

Front-of-Package Nutrition Labeling Requirement for US Food Products

  • Resources
by Crew
September 13, 2024

US Food Labelling Update More than 40 countries already have front-of pack, or FOP, label requirements.1 These help consumers make smarter decisions about buying food products high in certain nutrients, like saturated fat, sodium, and sugar.  While there are no federal US requirements for FOP labels now, it’s only a matter of time. The US … Continued

Female Founders & CEOs in the Food and Beverage Industry

  • Resources
by Crew
September 13, 2024

Explore our growing list! Female founders and CEOs in the food and beverage industry are breaking barriers and reshaping the market with innovative products, sustainable practices, and bold leadership. These trailblazing women are not only creating delicious and game-changing brands but also challenging the status quo, leading with purpose and passion. In this list, we … Continued

CPG Courses, Certifications and Training Programs for Marketers

  • Resources
by Crew
August 9, 2024

Marketing Courses, Certifications, and Training for CPG Professionals. CPG training—such as certifications, professional courses, and online programs—are often crucial for professionals to build competency and feel in control. We’re slowly compiling the best resource of training solutions for CPG professionals. We invite you to reach out if you have a valuable contribution to this page. … Continued

Understanding Brand Extensions 

  • Resources
by Crew
July 26, 2024

You’ve probably heard of Amazon’s expansion into tech products with the Amazon Echo, but have you ever heard of Cheetos chapstick?  Both are examples of brand extensions. Many brands look to leverage their existing brand equity to introduce new products, tapping into established consumer trust and loyalty while expanding market reach and revenue.  Brand extensions are … Continued