In October 2016, Health Canada outlined 6 actions in its strategy to create a “better food environment enabling Canadians to make healthier eating choices as part of a healthy lifestyle.” Those 6 actions were as follows: 1. Update Canada’s Food Guide: The 6-page Canada’s Food Guide was revised into targeted products to communicate relevant, consistent … Continued
Turning to our marketing team, I had no choice but to give them the bad news which, I suspected, most them already knew was coming. “We’re going to have to change course. Today.” This isn’t what any team wants to hear, especially after having already invested a lot of time and mental capacity into a … Continued
You spent all that time and effort getting your products ONTO retail store shelves... Now, how do you get your products OFF them? With Velocity. Maximizing Retail Shelf Success That retail buyer who just listed your product is taking a huge risk betting that the addition of your brand will be more profitable – per … Continued
Why is retention an issue for so many organizations? It’s because we make it complicated. Management needs to do a better job at articulating the behaviours and actions needed from employees in order for customers to want to continue to buy and come back again and again. In my experience, the secret to retention that … Continued
Skepticism Towards Marketing Skepticm towards marketing or marketing tactics isn't unusual. Just take a look at this thread on Reddit, titled: "My boss doesn't believe in Marketing" Many of us have been there. One of the more interesting conversations I've had was with a business owner who exclaimed, “Braden, I don’t believe in marketing.” He … Continued
How do you evaluate a logo design? Think about it: how do you really judge a logo’s effectiveness? Evaluating a logo design might seem tricky, but we promise asking the right questions makes the process a whole lot easier. Designers at Crew use a specific set of criteria for logo evaluation. One particular line of … Continued
"How do I get people to love my brand?" This is a question many want answered. And while it may seem like a straightforward question, it is a bit more complicated to answer. Firstly, there are as many definitions of “brand” as there are flavours of ice cream, so providing a definitive definition can be … Continued
This is not good news if you’re in the pork or meat business. The meat industry, in general, has certainly seen its share of issues from the 2008 Maple Leaf Foods listeriosis outbreak to the 2012 XL Foods e coli recall; even the West Coast avian flu epidemic. So how is this report from the … Continued
Instead, what I have found to be true, is that it is by sticking to a honed-in process that campaigns truly come to life. I regularly lead our Crew through our proprietary Strategy School, where (among other things) we talk about campaign building. There's a formula I teach that any business can use to create … Continued
The Challenge of Making the Right Choices People know it’s best to eat healthy but they also want to eat what they want, when they want. The cookie seems to win. Some businesses know that cutting that pet project is best, but they like the perks that it brings to them personally, so the project … Continued