About the Workshop:

Join Braden Douglas, founder of Crew, for a virtual Strategy School session to build your 2025 Marketing Plan on November 22nd from 8 AM - 11 AM Pacific / 11 AM - 2 PM Eastern.

In this three-hour training, you'll gain insights to replace costly consultants, create a lasting template, and position you as a leader in your category.

This isn’t just theory. You’ll learn the same proprietary methods our clients and team use—tailored specifically for North American CPG brands.

Special Note for UNFI Brand Advisors: UNFI is covering the cost of this session, making it a unique opportunity for you to gain strategic expertise and exclusive resources at no expense.

What You'll Learn

The Crew 8-Step Strategic Methodology Including:

• Goal Setting
• Establishing Key Objectives
• Product & Category Trends Analysis + Innovation Strategies
• Target Audience Insights
• Competitor & Market Position
• Winning Retail Strategies
• Brand Strategy & Campaigns for Results
• Action Plan, Calendar & Budget Creation

What You'll Get

Everything you need to plan your year ahead.

• A complete framework for building Annual Plans in PPT
• New ideas, inspiration, and insights to build momentum
• Marketing Calendar & Budget Template in Excel
• New connections for advice and collaboration
• BONUS: Creative Brief Template for agency or vendor use

Who's This For?

Those seeking new ideas, techniques & training.

• Marketing Directors or Brand Managers at CPG companies
• CMOs or VPs of Marketing
• Owners or Executives of smaller CPG brands
• Marketing Professionals
  

“Expect an experience that will leave you feeling inspired, refreshed, and hopeful amidst a sea of marketing how-to fodder that often feels like smoke and mirrors.”
– Kali Bagley, Downey’s Potato Chips

“A must for every CPG professional!”
– Harjeet Bilin, Susgrainable

“A comprehensive approach to accelerating your marketing, sales and overall business strategy.”
– Paul Gill, Naked Natural Foods