About the Workshop:

Join Braden Douglas, founder of Crew, for a virtual Strategy School session to build your 2025 Marketing Plan on November 22nd from 8 AM - 11 AM Pacific / 11 AM - 2 PM Eastern.

In this three-hour training, you'll gain insights to replace costly consultants, create a lasting template, and position you as a leader in your category.

This isn’t just theory. You’ll learn the same proprietary methods our clients and team use—tailored specifically for North American CPG brands.

What You'll Learn

The Crew 8-Step Strategic Methodology Including:

• Goal Setting
• Establishing Key Objectives
• Product & Category Trends Analysis + Innovation Strategies
• Target Audience Insights
• Competitor & Market Position
• Winning Retail Strategies
• Brand Strategy & Campaigns for Results
• Action Plan, Calendar & Budget Creation

What You'll Get

Everything you need to plan your year ahead.

• A complete framework for building Annual Plans in PPT
• New ideas, inspiration, and insights to build momentum
• Marketing Calendar & Budget Template in Excel
• New connections for advice and collaboration
• BONUS: Creative Brief Template for agency or vendor use

Who's This For?

Those seeking new ideas, techniques & training.

• Marketing Directors or Brand Managers at CPG companies
• CMOs or VPs of Marketing
• Owners or Executives of smaller CPG brands
• Marketing Professionals
  

“Expect an experience that will leave you feeling inspired, refreshed, and hopeful amidst a sea of marketing how-to fodder that often feels like smoke and mirrors.”
– Kali Bagley, Downey’s Potato Chips

“A must for every CPG professional!”
– Harjeet Bilin, Susgrainable

“A comprehensive approach to accelerating your marketing, sales and overall business strategy.”
– Paul Gill, Naked Natural Foods